Nicholas Frid wanted a brand to fit his new practice, Frid Law, a family law practice. He wanted the new logo to feel approachable and professional and also to communicate that with Frid, the complicated process of family law would be simplified with him. We decided on a play on the dot of the i where a more busy loop becomes more simple would illustrate the values of this new practice.

The deliverables for the project were:

• Logo
• Website
• Letterhead
• Business Cards